Friday, September 18, 2015

Pure Protein Bars

Pure Protein makes protein powders, bottled protein drinks, and protein bars, aimed at athletes. Certainly not the sort of products I seek out, as I usually find protein sources like this to be pretty awful tasting, and I'm not an elite athlete, so I have no need to eat things like this.

But ... I was at an expo, and they were giving out bars.  I'll try anything.  Spoiler: I wish I hadn't.  To be fair, I only tried one bar, and they make a slew of different varieties, some of which sound tempting, like S'mores, Peanut Butter Caramel, Chocolate Peanut Caramel, Chocolate Salted Caramel, or Dark Chocolate Coconut.  They also make canned shakes, in flavors that don't sound awful: chocolate, banana cream, strawberry creme, vanilla cream, and cookies 'n creme.  But ... I'm not about to go try any more of these products.
Strawberry Pure Protein Bar with Greek Yogurt Style Coating.
"These unique and delicious bars feature Greek Yogurt style coating and real pieces of strawberry for a truly amazing taste!"

For bars, Pure Protein makes three different product lines: the originals (made from a protein blend of whey and soy protein isolate), fruit & nut bars (these actually have real dried fruit and nuts in them), and Greek yogurt (coated in Greek yogurt).

I was given a Greek yogurt bar, certainly not what I would have picked, but, again, hey, I'll try anything.

Like most of their bars, the base is a "protein blend", made from whey protein.  Of course, there is soy protein isolate and soy crisps in there too.  These ingredients never turn out tasty, but, I tried it.

It was exactly the sort of bar that gives protein bars a bad reputation.  It tasted horrible.  The texture was horrible.  Shutter.

Yes, inside were little tiny bits that did taste like strawberry, but they couldn't mask all the protein stuff.  The "Greek Yogurt Style Coating", featuring maltitol and palm kernel oil, didn't really taste like anything, and certainly didn't add anything to the bar.  I appreciate that htey didn't even try to call it "Greek Yogurt", and opted for "Greek Yogurt Style" instead.

This was nasty.  I can't imagine a scenario under which I'd want to eat this.  There have to be better ways to get 20 grams of protein, if you really need it.
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