Liberty Bagels, NYC

Update Review, August 2024

Another year, another birthday, and, my second year in a row being in New York City for my birthday.  This meant that I could get my free birthday bagel at Liberty Bagel.  My birthday fell on a Monday this year, so the lines were less dramatic than last year (which was on a weekend).  Ordering was straightforward, the staff knew exactly what to do, just checked my ID, and moved on.  For the birthday free bagel, you don't get a choice of bagel (always rainbow) nor of cream cheese (always birthday cake), just FYI.

I enjoyed my bagel yet again, and will make this part of any birthday agenda when I'm in NY.  Only valid the actual day of your birthday.

Cream Cheeses.

While I was waiting for my bagel, I asked to sample the peanut butter nutella cream cheese.  It was as tasty as I hoped it would be, basically like a chocolate hazelnut peanut butter cheesecake.  So good.  Great as a little sample.  ****.

The server also had me try his favorite, which was cinnamon raisin.  It was good, nice plump raisins, good cinnamon level, but it tasted more like cream cheese, and wasn't quite as enjoyable to just eat by the sample-spoonful.  ***.

Rainbow Bagel (untoasted) w/ Birthday Cream Cheese (on the side).
$5.80 (complimentary for birthday).

Since I was not planning to eat it right away, I asked for my bagel untoasted and with the cream cheese on the side, both of which were easy to do (and are standard questions they ask when you order if you don't specify anyway). 

When I was handed my bag however it was warm.  I was slightly annoyed, thinking, "ugh, they toasted it even though I said not to", but then I pulled it out to take a bite anyway (I did of course WANT to try it fresh, even though I was on my way to lunch), and discovered that it was not toasted, it was actually just warm, literally fresh from the oven.  Incredible.  

The bagel was excellent.  Obviously very fresh, nice crust to it, fluffy inside, fabulous chew.  It wouldn't need toasting at all if I was planning to eat it right then.  Such a well made bagel.  And obviously a very pretty one, although it was just a plain bagel, so, um, kinda plain tasting.  ****+ quality, *** taste, **** overall.

The cream cheese was also as delightful as I remember.  Yes, it is basically like a dense cheesecake, very sweet, loaded with sprinkles, and not really what you should eat everyday, but for a special occasion, it really is delicious.  I love it on strawberries or crackers too (not just bagels).  ****+ cream cheese.

Original Review, August 2023

Ah, New York bagels.  Yes, a cliche perhaps, but, when I was recently in New York, I had to get a bagel at some point, right?

"Liberty Bagels is your neighborhood bagel shop; it is where you can gather for good conversation and great food. Our head bakers make certain every bagel is baked to perfection, so we can proudly provide our guests with freshly baked bagels, breakfast sandwiches, lunch sandwiches, great coffee, catering and so much more. Come on in. Our bagels are delicious and our coffee is strong."

I opted to try a place new to me: Liberty Bagels.  They get strong reviews (4.5 stars on Yelp with zillions of reviews), and ... well, they have a birthday free bagel with cream cheese promotion.  You know how much I love a good freebie, and a birthday one at that, so, Liberty Bagels easily made it on my list of birthday adventures.

Setting

The location I visited was in midtown.  It was a Saturday afternoon.  12:30pm.  I don't recommend this.

Um, the lines.

"Liberty Bagels is home to the best bagels in New York. Our old-fashioned, hand-rolled, and kettle boiled bagels are a NY staple and is a stop you cannot skip during a trip to NYC. But you don’t have to just hear it from us, check out this video Uber featured us in! "

So, yes, I expected some crowds but I was shocked when I turned the corner to see a line going far down the street.  There were two employees outside *just* dealing with the crowd and directing pickup orders.  Others seemed to have no issue with this line, but, I was deterred, and moved on to another one of my freebie quests instead, particularly once I looked inside and saw just how far it was before the register to order.  It easily would have been an hour wait.

Clearly, their Instagram success with the rainbow bagels, and whatever guidebook has been featuring them, was working for the business.

Inside Chaos.

I returned a few hours later, later afternoon.  There was only a short line outside, and once we were allowed in, then it was time to get into another line.  After ordering, we were aggressively told to get out of the way and queue up on the other side.  These crowds are clearly normal for them, but certainly made it a less enjoyable experience for me.

Bagels.

Like most bagel shops, the bagels were clearly visible in baskets behind the counter.  Of course, actually getting to the counter area to see them was a bit of lost cause.  I only managed to snag a photo on my way out, as the crowd control handlers were keeping us moving along.  You really couldn't browse with your eyes to decide what to get.

Bagel Line Up.

Luckily, closer to the register, they had a illustrated visual guide to move of the bagels. 

Individual bagels are $1.85 for the basics (plain, egg, poppy, onion, salt, sesame, garlic, multigrain, cinnamon raisin, pumpernickel, everything, pumpernickel everything, whole wheat everything, egg everything), $2.75 for specialty such as Blueberry, Jalapeño Cheddar, Jalapeño Cheddar Everything, Asiago, French Toast, Flagel (Flat Bagel), and $3.50 for the Rainbow or Empire multi colored ones.

Cream Cheeses Part 1.

And then ... the signature cream cheeses.  On display like a gelato shop in Italy.  But, you know, cream cheese.  There was something for everyone here, with sweet, savory, spicy, and everything in between. I won't enumerate all of the choices, but, um, the bacon honey sriracha definitely sparked my interest.

Regular cream cheese is $2.10 with a bagel, flavored is $2.55, vegan tofu based is $2.35, vegan flavored is $3.10, lox spread is $3.85 and flavored lox is $4.40.  You can also get individual portions (1/4 lb) for $2.95-5.25, depending on the flavor, or by the pound ($11.80-$21).

Cream Cheeses Part 2 (including vegan), salad fillings.

The vegan tofu based lineup was particularly impressive, with nearly as many choices as the regular.  Deli salads (tuna, chicken, egg, etc) and meats were also on display.

Food

I would have definitely had a hard time making decisions here, just given the plethora of options and how inviting they all looked, but, for the birthday freebie, there was no choice.  I was getting a rainbow bagel with birthday cake cream cheese.

Rainbow Bagel with Birthday Cake Cream Cheese. $4.40.
(Untoasted, on the side).

I did ask to have it untoasted (options are toasted, double toasted, untoasted, or scooped out), and to have the cream cheese on the side, as this was just a pickup for me, in the midst of my great freebie crawl.  I'd toast it at home later.  This request was easily accommodated.

So, how was it, my first actual NY bagel this trip?

It was good.  NY bagels really do put others to shame.  It was soft, it had a great shine to the exterior, and light chew.  It certainly didn't need to be toasted.  And yes, very colorful and interesting to look at as well, obviously.  A very good bagel, no question, but quite plain.  I wouldn't normally pick a plain bagel.  ****+ for bagel execution, but ***+ because plain was boring.  As much as the rainbow is made for Instagram, if you are eating for your stomach instead, get another variety.

The cream cheese I was even more interested in than the bagel.  It somewhat let me down, as I expected more flavor from it.  It was loaded with funfetti, which added sweetness (and I suspect the base was sweetened as well), but, it didn't taste like much besides sweet cream cheese.  Fun, festive, appropriate for my birthday, but at the end of the day, just sweet and colorful cream cheese.  ***.

Overall though, for a birthday freebie, this one was quite fun, and I'd recommend just for the experience (and for Instagram, of course).  ****.