Update Review, April 2016
You know how I said I'd never try another Svenhard's pastry again, after my previous review? Sometimes I fail at taking my own advice. Particularly when there is a free pastry involved. Sometimes that isn't the worst thing.
The context: Walk to work day. One of the walk to work stations was giving out free coffee (why I stopped) and ... Svenhard's pastries! They had a large assortment, including a cheese horn that I almost went for, but, somehow, at last minute, I decided to grab a cinnamon horn.
And ... I liked it. Sigh. Guess now I'll have to try more?
This looked just as bad as the breakfast claw. It was kinda smushed, the icing was all over the inside of the packaging, and, well, it looked like a packaged baked good.
But I tried it anyway. I took a tentative first bite. It was soft, it was fluffy, it was sweet. No, the dough was nothing like a fresh pastry, but it had a really lovely sweetness to it. I took a second bite. There was plenty of cinnamon within the folds. The glaze on top, while not evenly distributed and rubbing off all over the place, was pleasantly sweet and went nicely with the cinnamon. I took a third bite. I stopped for a sip of coffee. And then I went right for the center piece, always the best part of a cinnamon roll.
And I liked it. Soft, sweet, moist, a bit gooey, and not in a fresh way at all, but, I liked it. I realized as I neared the last bite that it reminded me of a Little Debbie product, which I'd never think of as anything like bakery items. If you frame it in that context, then it really just isn't so bad ...
Original Review, September 2015Svenhard's is a "Swedish Bakery" located in nearby Oakland. However, they aren't a traditional bakery, as they make packaged baked goods and do not have a storefront. I've seen their items at Target, Costco, and even on Amazon.com, so I think they run quite a large production. I wouldn't normally be that interested in packaged baked goods like this, but they have been around since 1893. Clearly, they have staying power, so perhaps their products really are tasty?
Svenhard's makes "claws", "curls", and "horns", all different varieties of croissant-like products with fillings. The "claws" are basically bear claws. "Curls" are just pastries in curled form, aka, cinnamon rolls and raisin snails. And the "horns" are danishes with different fillings.
I've only tried one item, but, well, it was a packaged baked good. I had no desire to try another.
The advertising says: "Served warm, or eaten fresh from the package, Breakfast Claws will melt in your mouth, and bring delight to your taste buds! Our special icing and secret filling formula garnishes every bite."
Sounded good to me, even though I must admit it looked a little sad ...
|Breakfast Claw: Revealed.|
The pastry was about as bad as you'd expect. Sorta spongy and gummy. Not flaky. Not buttery. Greasy. The oil slick left on the napkin I set it down on for literally 20 seconds to take a photo was impressive.
So far, gross.
On the plus side, the icing on top was sweet and rather tasty. The little brown crumbles looked promising, but didn't deliver much flavor.
|Breakfast Claw: Inside.|
Next, I tried warming it up, which did make it marginally better, but it was nothing like the magical transformation of the 7-Eleven cinnamon roll, and I still would certainly never get another of these.