Tohato

Oh, man.  Things I love?  Snack foods.  Popcorn or other crunchy sweet things.  Fun flavors from other countries.  

Enter Tohato.  A Japanese snack food maker.  They make a few product lines, but I focused only on their most popular: the caramel corn.

But this is not caramel corn as Americans think about it.  No take me out the ballpark moments here.  In fact, if you are expecting, well, coated popcorn in any way, you'll be let down.  While I adore popcorn more than most snack foods, this completely different version of caramel coated puffed corn won me over pretty instantly.  The base of these is made with corn, but, they are big puffy corn snacks, like giant bamba (iykyk) or similar products from European countries.  A void in the US snack market if you ask me.

Tahato has an extensive lineup of flavors of said caramel corn.  And by extensive, I mean, extensive.  On the Japan Candy Store website for example they have a whopping 110 varieties available.  110!  Tohato  lean heavily in to seasonal limited flavors and collabs with other hot brands of the moment.  Some are even just special bags with the same original product inside, just, differently branded for a short time.  Also note that just like these aren't caramel corn as in, not popcorn, they also don't all have caramel (or even caramel adjacent) coatings ... yet are all called caramel corn.  So, expectations set, let's dive in.

Regular Flavors

I won't try to enumerate all the standard flavors Tohato offers, but let me assure you, they range from the expected caramel-esque flavors, to fruity creations, to beverage inspired such as matcha or mango lassi, or even fried chicken.  Yeah.  So many fun varieties.  Their original basic flavor, the simple caramel corn, is a lightly caramely flavor with nuts included too.

Bitter Caramel Corn.

"Have a blast snacking on these bittersweet crunchy corn puffs! Each piece has a unique combination of charred caramel paste and roasted peanut flavors."

"A bag of charred caramel and roasted peanut-flavored corn puffs."

My first bag was the bitter caramel corn.

I was drawn to these because 1) they were caramel corn and 2) I was fascinated by the idea of "bitter" caramel corn.  I was curious what sort of interesting possible translation issue this was.

Like all of the Tohato products, I loved the form factor.  Lightly airy, super crispy, great crunch, corn grit base.  These are the sort of thing it is far too easy to scarf an entire bag of in one sitting.  4/5 just for the form, as is true for all their varieties.

Then, the flavor.  What does "charred caramel paste" "roasted peanut" and "bitter caramel" translate into?  I found it to be a more complex and sophisticated flavor than standard caramel, still sweet, but definitely not cloying.  Deeper, darker, richer.  Just on the edge of bitter.  Caramel that left a tiny bit longer would turn burnt, no question.  I didn't taste anything peanut-like in the coating, which I didn't mind, as I really liked the flavor.  4/5 for the flavor.

There were some small roasted peanuts in the bag too, which I didn't discover until nearly at the end, as they were smaller than average peanuts, and had all settled to the bottom of the bag.  I considered them a bonus snack for later, but if you knew to dig for them, you could eat in unison with the puffs, a la Cracker Jacks. 4/5 for those too.

I'd get these again, although I did wish they had a touch more salty quality too.  I appreciate that they seem to be made with real caramel - the ingredients include sugar, margarine, cream (and honey), although they do have "flavoring", "seasonings", and "caramel pigment" too.

Salty Caramel Corn.

"To enhance the sweet caramel flavor, a perfect amount of salt is added to bring out more savory taste! It will definitely have you licking your fingers afterwards."

"Take this pack of yummy corn puff treats to the picnic! These Caramel Corn snacks are lightly seasoned with Guérande salt which brings out the sweetness of the caramel. Not only that but it's also made with fermented butter that adds a luxurious richness to the corn puffs. "

Next I went for a more classic caramel corn flavor, the "salty" caramel corn.  I again *adored* the form factor, so crispy, and I love how they sorta dissolve in your mouth.  The flavor was, well, caramel, definitely less bitter and complex than the bitter caramel flavor, certainly sweet, and I guess a touch salty.  The margarine, sweetened condensed milk, and real caramel really make these a top notch, decadent in a good way, treat.  Love them.  

Serving size: 1 bag, I'm sorry.  I'm incapable of not finishing a full bag in seconds flat.  They are just THAT good!  Another 4/5.

Sweet Potato Caramel Corn.

"Take a bite out of Tohato Caramel Corn Sweet Potato, where crunchy caramel corn meets delicious Japanese sweet potato. Crafted with Annou sweet potato powder, fresh cream, and brown sugar, this delightful snack is deliciously sweet and umami!"

"When you open it, you won't smell the usual sweet caramel scent, but rather a rich aroma reminiscent of a fluffy roasted sweet potato. The moment you put it in your mouth, it's sweet, and the fluffy and crispy texture that is unique to caramel corn. The flavor of the sweet potato spreads throughout your mouth immediately, and you'll be delighted with the autumn taste. Even after the caramel corn melts, the sweet potato flavor lingers, making you long for the next bite."

I had no idea what to expect from this one, besides the addicting form factor of course.  As always, I loved the crunchy, airy puffs.  I loved the decadence from the butter and cream and sugar.  That was all expected.  The sweet potato flavor was ... subtle.  Less dominant than some of the other stronger flavors, and definitely not one that I'd know was sweet potato if you didn't tell me.  It made sense and I could kinda taste it knowing it, but the flavor isn't one that immediately strikes you.

I did enjoy these, but found they trended a bit too sweet for me overall.  I wanted to dunk in whipped cream, or mix with something more plain, in order to keep eating them (or, you know, just eat a small portion and have some self control ...).  4/5 form factor, 3.5/5 flavor for me though.  Not one I'd seek out again, but I certainly wouldn't turn them down.

Seasonal / Limited Edition Flavors

Tohato goes all in on limited edition flavors.  Holidays, seasons, random Tik Tok trends ... they seem to embrace all as an excuse to create a limited time flavor, usually with some very cute branding and graphics.

Christmas Caramel Corn - White Milk.
(Seasonal).

"Enjoy these satisfyingly sweet corn puffs in their cute holiday season packaging! The crunchy pieces look like snow with their white milk flavor coating. Taste the rich milk flavor, thanks to the combination of fresh cream and honey."

The next flavor I tried was another variation on caramel corn, this time a special Christmas "white milk" flavor.

ZOMG.  I couldn't believe how much I liked these.  Same great base form factor, and pretty classic caramel corn taste to the base, and then ... well, sweet white chocolate-esque milky coating, but not a drizzle or shell, rather, a powder.  They were super sweet, but also creamy, and yet so crunchy, that I actually ate the entire bag in something like 2 minutes, stopping finally at the end to take a photo so I could write my review.  They were *that* good.  Wowzer.

What makes them that delicious?  Well, the ingredients.  Besides the corn grits that form the base, sugar, margarine, sweetened condensed milk, condensed milk, cream, "milk seasoning", and salt (plus a few emulsifiers and the like).  No wonder these were so tasty!  

Anyway, incredible.  And sadly seasonal, and sadly gone from my pantry now.  5/5.  No edits needed.

Mont Blanc.
(Limited Edition).

"Enjoy the taste of Japanese chestnut Mont Black when you bite into these delicious corn puffs! Each piece of Caramel Corn is crispy and soft at the same time that it actually melts in your mouth. These corn puffs are made with Japanese chestnut paste and fresh cream that give them a nice mellow but rich flavor."

I was very excited when I moved on to the next flavor: mont blanc!  I have had very few of this dessert in my life, mostly actually in Tokyo where it seems to be quite the thing (like even the soft serve Mont Blanc parfait at Mother Farm Milk Bar or the one from Silkream), but I adore it, and wish we had more chestnut inspiration in the US.  The ingredients even included chestnut paste, so I was quite hopeful the chestnut would deliver.

Sadly, these really didn’t taste like chestnut.  The form factor was still that perfectly addicting very crispy yet airy and puffy corn grits base, and it was still caramel corn with sweetened milk, margarine, and cream, so sweet and creamy, but … truly it just seemed like regular caramel corn flavor.  Tasty, absolutely, and this bag was definitely just one serving for me, but, mont blanc they were not.

I’d give this a low 4/5 IF it wasn’t marketed as being chestnut flavored, but since it was, and didn’t deliver even a tiny bit of chestnut flavor for me, I have to deduct a star.  3/5.

Hinamatsuri (Peach).
(Limited Edition).

"Crafted with pureed Japanese peaches, this snack boasts a charming blend of white and peach colors, reminiscent of traditional hina-arare sweets enjoyed during Japan's Girls' Day Festival."

"The Tohato Caramel Corn Seasonal Limited Peach Flavour is a new addition to the "Caramel Corn" series of Japanese snacks. It is a limited edition flavour for the Doll's Festival, also known as Hinamatsuri. The snack features an enhanced peach flavour made with Japan's domestically produced peach puree and a rich taste achieved by adding condensed milk as a secret ingredient. "

Well, this may be the most unique flavor I tried.  Another limited edition, made only for Hinamatsuri, the Japanese Doll's Day, which is a rather fascinating actual holiday.  Peaches are a symbol of this festival, and thus, the feature of this flavor.

The shape and base makeup of these is the same as the others: puffy, amazingly crunchy corn grits infused with sweetened milk, margarine, and sugar, decadent and impossible to put the bag down.  The pieces are actually light pink and rather pretty.  And the flavor?  Yup, wow, that is peach!  The flavor is not generic sweetness, nor does it taste artificial.  It tastes, well, like fresh peaches.  Rather impressive, really.  The secret (or, not so secret I guess) is in the ingredient list: peach puree.  They don't use anything artificial to get that peach flavor, it is actual peach puree.  And you can tell.

I didn't think that fruity peach would be a great match for these snacks, particularly as they are still caramel corn under that all, but, it really does work.  A fascinating and enjoyable flavor.  I'd love to try their other fruity flavors. 4/5.

Sanrio Characters Strawberry Caramel Corn.
(Special Edition).

"Introducing the delightful Tohato Sanrio Caramel Corn Strawberry, a taste sensation straight from the heart of Japan. This unique and charming snack combines the irresistible flavors of sweet caramel and luscious strawberries to create a treat that will transport your taste buds to a world of pure delight. Whether you're a fan of Sanrio's beloved characters or simply a lover of delicious snacks, this Japanese treat is sure to captivate your senses."

Wow, these were unique!  A collaboration with Sanrio to have Sanrio cutesy characters on the package, and a pack of Sanrio stickers hiding in the bag.  I believe they had several styles of packaging and stickers on offer.

The first thing that surprised me was the form factor.  While the shape and format is the same as all the others, they are tiny!  The cutesy little mini form kinda matched the whimsical branding, but I'll admit that I do prefer the bigger puffs.  These were just slightly bigger than popcorn pieces.

Once I got over the adorable tininess, I took in the taste.  Much like the limited peach flavor, the strawberry flavor was intense, and definitely not just an afterthought or something that comes through on the finish.  They were super fruity, in a good way that didn't taste fake nor cloying.  There is real strawberry puree used, and you can tell.

Sweet, fruity, crunchy, and gone in an instant.  4/5.